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What to Look for When Choosing a Coach | Photography Coach

Starting and growing a business requires a lot of hard work, determination, and a willingness to learn. Even the most successful entrepreneurs need guidance and support from time to time. I know first hand! That's where a one-on-one coaching can be an invaluable resource.

A business coach can help you to identify your strengths and weaknesses, create a clear plan of action, and provide ongoing support and accountability. However, with so many coaches out there, how do you choose the right one for you? Here are some key factors to consider when selecting a personal business coach:

Industry Experience

First and foremost, you want a coach who has experience in your industry. They should have firsthand knowledge of the challenges and opportunities specific to your field. Look for a coach who has worked with companies similar to yours and can provide relevant case studies and examples of success.

Ask yourself: "Have they accomplished what you want to achieve in the future?"

Coaching Style

Different coaches have different coaching styles. Some may be more hands-on, while others prefer to take a more passive approach. Some may be more direct and confrontational, while others are more supportive and nurturing. Are you looking for a mindset shift? Are you looking for business strategy? Are you simply looking for support? There is a coach for everything . You just need to determine what you NEED.

Ask yourself: "What do I need in my business and can this coach help me do this?"

Personality Characteristics

Personality characteristics of a coach can also play an important role in your selection process. Consider these traits when choosing your personal business coach:

  • Communication Skills: A coach should be an excellent communicator, both in terms of speaking and active listening.

  • Empathy and Understanding: A good coach should be able to understand your goals, perspective, and motivation on a personal level.

  • Expertise and Knowledge: A coach should demonstrate expertise and knowledge in your field while having a willingness to learn and adapt to your unique circumstances.

  • Reliability and Trustworthiness: Look for a coach you can trust and who will hold you accountable for your decisions and actions.

  • Passion for Coaching: A coach with passion for coaching and helping others achieve their goals can make a significant difference in your success.

Ask yourself: "what's my gut feeling- did we vibe well?"


This is one of the most important factors IMO. Are you and your coach the right fit? You want a coach who you can comfortably work with and who understands your personality and communication style. Schedule a discovery call or consultation to get to know potential coaches and see if you feel comfortable discussing your business goals and challenges with them.

Choosing a personal business coach is a big decision. Take your time, do your research, and consider all the factors outlined above to find a coach who can help you achieve your goals and take your business to the next level.

Remember to think about not only their industry experience and coaching style but also their personality characteristics and your compatibility. The right personal business coach can make all the difference in your entrepreneurial journey. Sound like something your are interested in? Check out my one-on-one coaching options here.

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